Why language matters on an e-label
The ingredients list and the nutrition declaration follow the same language rules as the other mandatory particulars in Article 119, set out in Article 121 of the CMO Regulation. In practice: consumers in each Member State must be able to read the information.
A winery that only sells in Spain can offer its e-label in Spanish. As soon as it crosses into France, Germany or Portugal, that entry needs to be readable in the local language. With a multilingual e-label, opening a new market does not mean redoing the QR code.
How it works with Vinoveo
You create the entry once, with the wine data. Vinoveo offers it translated into the 24 official languages. When someone scans the QR code, the entry opens in the language of their device, and they can change it from the selector.
Figures such as alcoholic strength, volume and the nutrition table do not change with the language. What changes are the labels and the names of the ingredients. It is worth checking the translation of anything specific to your wine.
The 24 official EU languages
These are the languages the entry can be shown in, each with its own name.
Frequently asked questions
Do I need a different QR code per language or per country?
No. A single QR code opens the entry in the visitor's language. That avoids reprinting when an importer opens a new market.
Do I have to translate all 24 languages by hand?
The entry can be translated into the 24 official languages from Vinoveo. We recommend checking the terms specific to your wine before publishing.
Which language does each country require?
The mandatory information follows the same language rules as the other particulars in Article 119, as set out in Article 121 of the CMO Regulation. Check the rules of the Member State where you sell.
What if the consumer wants another language?
They can change it from the language selector on the entry, without leaving it.
