What changes when you sell in several countries
The obligation is the same across the EU, but each market wants the information in its own language. With a multilingual e-label, opening a new country does not mean reprinting the QR code.
The information is the responsibility of the operator placing the wine on the market. If you bottle for a client under their brand or distribute brands from other producers, it is worth setting down in writing who maintains each e-label.
Managing many products without losing control
In Vinoveo each product has its own entry and QR code. The dashboard shows all your labels in a table you can filter by name, with energy, alcohol and origin in view, and with direct access to the entry and QR code of each one.
Because the QR codes are dynamic, correcting an entry does not mean reprinting. And if your printed code comes from another platform and can be redirected, migrating to Vinoveo is free and takes 24 hours.
For distributors and importers
If you distribute wine from non-EU countries, check with your adviser who is responsible for the information in the EU. Either way, you need complete entries, QR codes that keep resolving while bottles are on sale, and the information in the languages of your markets.
Frequently asked questions
Do I need a different QR code for each market?
No. One QR code per product is enough: the entry opens in the visitor's language among the 24 official EU languages.
Who is responsible for the information about the wine?
The operator placing the wine on the market. If you bottle for third parties or distribute other brands, set down in writing who maintains each e-label.
Is there a limit on the number of products?
No. The subscription of 50 EUR a year plus VAT includes unlimited dynamic QR codes.
Can I bring over the QR codes I already have with another platform?
If the printed code is dynamic and can be redirected, yes: we point it to Vinoveo within 24 hours, free of charge. If it is static, it has to be reprinted.
