What it means for a QR code to be dynamic
A static QR code has the final address encoded in it: if the entry changes, you have to reprint. A dynamic QR code encodes an intermediate address that redirects to the current entry. The printed code never changes; the destination does.
For an e-label this matters because the information has to stay accessible for as long as the wine is on sale, and the data for a batch may be corrected over time.
What you can change without reprinting, and what you cannot
You can correct an ingredient, a figure in the nutrition table, a language or a typo in the entry, and the printed QR code will keep leading to the new version.
What is printed on the bottle does not change with the QR code: the energy value, the allergens and the other mandatory particulars. If any of those change, the physical label has to be updated at the next print run.
How the QR code should look on the label
The QR code has to be in the same field of vision as the other mandatory particulars and carry a word next to it saying what is behind it, such as "ingredients". The destination page cannot be a shop or a form, or collect user data.
- In the same field of vision as category, alcoholic strength, origin and volume.
- With a word that identifies what it contains.
- With no commercial links or prior sign-up.
Frequently asked questions
What is the difference between a static and a dynamic QR code?
A static one encodes the final destination and cannot be changed without reprinting. A dynamic one encodes an address that redirects, and you can point it to another entry whenever you want.
Can I change the energy value without reprinting?
You can change the figure in the entry, but the energy value is also printed on the bottle when the full table is behind the QR code. If that figure changes, the physical label must be updated.
How many QR codes can I create?
Unlimited. The published price is 50 EUR a year plus VAT, with unlimited dynamic QR codes.
What about QR codes I have already printed with another platform?
If they can be redirected, we point them to Vinoveo within 24 hours, free of charge. If they are static, they have to be reprinted. We tell you before you start.
