Vinoveo vs U-Label: price, quotas, and which winery each one fits

U-Label is the electronic label promoted by the Comité Européen des Entreprises Vins (CEEV) and operated by Scantrust, a Swiss company. It is a serious platform, built so the sector has a common standard and, if the winery wants it, its own domain through a CNAME. We are something else: a subscription of €50 a year plus VAT, with unlimited dynamic QR codes, the 24 official languages of the EU, support in Spanish and on WhatsApp, and a migration that is not charged when the QR is dynamic and can be redirected. A static QR requires reprinting.

This note does not say that one is better in the abstract. It says what a winery pays in each place, with the public figures from November 2026, and in which case each one makes sense. Prices can change. U-Label’s are on their pricing page. Ours are the ones we publish: €50 a year plus VAT.

What U-Label costs

On the tariff we consulted in November 2026, U-Label does not sell a single closed price. The jump depends on how many e-labels are created per year:

Plan	Price per year	e-labels
Entry	€230	30
Next	€360	50
Mid	€500	100
Unlimited	€1,500	no published cap

The figures are excluding VAT, like the other third-party tariffs in this series. We have not rounded them or mixed in promotions. If Scantrust changes the band, their page prevails, not this table.

A domain of your own through CNAME is a piece many large wineries value: the QR can live under a house address, not under a generic subdomain. For a cooperative that already has a brand and a systems team, that fits. For a winery of twelve references that bottles at a local printer, the CNAME is not usually the problem of the month. The problem is the fee.

What Vinoveo costs

We have a single plan. €50 a year plus VAT. The QR codes are dynamic and unlimited: there is no band when you reach reference 31. The records can be translated into the 24 official languages of the EU. Support is in Spanish, including on WhatsApp. Migration from another provider is not charged. You send us a photo or a scan, we check whether the code is dynamic and, if it can be redirected, within 24 hours it points to the e-label on Vinoveo. That is free, and it avoids a reprint, only in that case. If the QR is static, we say so before we promise that you do not have to reprint. It has to be reprinted.

There is no other access period. The subscription is the service.

The sum in a small winery

Thirty e-labels a year on U-Label come to €230. With us, the same catalogue, and the one that comes next year, fits in €50 plus VAT. The difference is not a nuance. It is the order of magnitude that someone without a labelling department notices. A hundred references on U-Label are at €500. The plan with no published cap is at €1,500. There, the sector platform asks for a company budget, and that is consistent with what it offers: a standard recognised by the CEEV and the option of your own domain.

We do not imitate that role. We are not the platform promoted by the European trade body. We are a tool for generating the e-label, complying with Regulation (EU) 2021/2117, and not reprinting the code every time a sugar or a language changes.

Where U-Label is the reasonable choice

Choose U-Label if the buyer, the importer, or the board asks you for that brand by name, if you want the QR under your own domain and you have someone to configure the CNAME, or if the labelling budget already assumes several hundred euros a year as the cost of being on the sector standard. It is a serious platform. A high price for a small winery does not make it bad. It makes it expensive for that size.

Choose Vinoveo if the catalogue grows, if you sell in more than one language and you do not want each language or each vintage to open a new band, and if you prefer to speak Spanish with the person who builds the record. Checking the QR you already have printed is not charged. The detail is on the migration page.

What we do not claim

We do not say that U-Label fails the rules, or that its record is worse, or that the CEEV endorses Vinoveo. We have not audited Scantrust’s small print contract by contract beyond the published tariff. If your signed offer says another figure, that figure prevails. This comparison is for reading the public tariff of November 2026 next to the €50 plus VAT.

If you want us to look at the QR already on the bottle, write to [email protected] or go in through the sign-in. The rest of the comparisons in this series are in the article on the best e-label alternatives in 2026.