Vinoveo vs ME-QR: a generic generator and the risk of advertising

ME-QR is not a tool for wineries. It is a general-purpose QR code generator. In November 2026, me-qr.com/pricing offered a plan with no fee that shows advertising after a few scans, and a Premium plan at 180.99 US dollars a year. The dollar is not the euro, and the figure can change. We bring it in because many wineries find it before they find an e-label provider, and because the entry price — zero — looks as if it solves the obligation in Regulation (EU) 2021/2117.

It does not solve it by being a QR. It solves it, or it does not, according to what opens and according to what that page does with the person who scans.

Why a QR with ads is a legal problem, not an aesthetic one

The Commission has been clear about the electronic means for the ingredients and the nutrition. That page has to show the compulsory information. It is not the place for commercial messages or for collecting data from the person holding the phone in the aisle. A generator that, after a handful of scans, inserts advertising, puts the legal fact and an advertisement on the same screen. Even if you did not choose the advertisement, it is on the path the consumer walks to read the ingredients.

That does not mean ME-QR “is illegal” as a company, or that every code it generates fails to comply. It means that the no-fee mode with advertising is a bad place to hang the e-label. The risk is concrete: an inspector does not argue about the design, they argue about whether the ingredients link carries marketing or tracking. A generic code built for menus, billboards, or business cards is not designed around that restriction.

Premium at 180.99 USD a year may remove the advertising. We do not take that as given without reading the page on the day you sign. Even if it removes it, you still have a generic generator: the wine record, the languages, the energy per 100 ml, and the support of a winery are put there by you, or they are not there.

If the code is already printed, it can be redirected

There is a useful part, and it is worth saying it without alarm. ME-QR works with dynamic codes. A dynamic QR does not carry the page inside the image. It carries an address. If that address can be changed, the bottles already printed can come to open another record without reprinting.

We are Vinoveo. If you send us the photo or the scan, we check whether that specific code redirects. If it is dynamic and it can, within 24 hours it points to your e-label here, and that migration is not charged. If in your case the code does not let the destination be changed, we do not promise it. The next run carries a Vinoveo QR and the old lot stays where it was. A static QR is reprinted. The migration is written for this case, not only for someone coming from a wine platform.

Price against price

€0 with advertising is not comparable to €50 plus VAT with no advertising on the record. The first saves the fee and gambles the requirement of the rules. The second is the subscription: unlimited dynamic QR codes, 24 languages, support in Spanish and on WhatsApp. 180.99 USD a year, if that is the price of removing the ads, is already above €50 plus VAT and it is still not a winery e-label.

When to choose each one

Choose ME-QR for a use that is not the legal wine label: a poster for the visit, a link to the shop, a wine list. There a generic generator does its job, and the advertising or the Premium plan are a marketing decision, not a regulatory one.

Do not choose it as the only e-label if the no-fee plan puts ads into the reading of the ingredients. Choose Vinoveo, or another tool in this series built for wine, when the QR has to comply with Regulation (EU) 2021/2117.

The prices are those of November 2026 and can change. We do not accuse ME-QR of fraud or of selling something prohibited. We describe the clash between a model with advertising and a rule that keeps marketing off that page.

The rest of the options are in the 2026 alternatives. The code is reviewed at the sign-in or at [email protected].

What we would do if the ME-QR code is already on the glass

We do not throw the run away. First we look at the code. If it is dynamic, the destination is changed and the bottle already in the shop opens the Vinoveo record. That is exactly what a dynamic QR is for, and it is the usable part of having used a generic generator. Migration is not charged and, with the photo and the wine data, it is out within 24 hours, only if the code can be redirected. If the code does not let the destination be changed, then yes: that lot stays as it is and the next one is printed with another QR. Promising the opposite would be a lie.

Meanwhile, do not leave the e-label on a URL that after a few scans shows an advertisement. Even if Premium at 180.99 USD removes that layer, you still do not have a record built for ingredients, energy per 100 ml, and languages. €50 a year plus VAT is less money and it is the product the obligation asks for, not a poster generator. The dollars and the euros are not converted in this note at a same-day exchange rate. 180.99 USD already reads as above €50 without any need for decimals.

The prices are those of November 2026 and can change. ME-QR is not accused of anything. Its no-fee model clashes with a specific restriction in Regulation (EU) 2021/2117, and that is why we do not recommend it as an e-label.