Vinoveo vs Bottlebooks: from €190 for 10 e-labels to €750 for 100

Bottlebooks is a German company known in the sector for the product sheets exchanged with importers and distributors. Its e-label is a piece of that environment, not a standalone generator. The tariff we saw in November 2026 at bottlebooks.me/e-labels scales like this, in the approximate published figures and excluding VAT: about €190 for 10 e-labels, €250 for 20, €300 for 35, €400 for 50, and €750 for 100 a year. There is a band of 3 e-labels at no cost. The numbers can change, and the word “about” is there because the page presents the ladder with that degree of precision. We have not rewritten it so that it lines up with Vinoveo.

Vinoveo is €50 a year plus VAT, unlimited dynamic QR codes, 24 official languages, and support in Spanish and on WhatsApp. We do not have a module of sheets for international distribution. If that is what you are looking for, Bottlebooks is talking about a different need.

The ladder and the three at no cost

Three e-labels at no cost put Bottlebooks close to other entry offers. For a winery that tries three wines and does not plan to go beyond that, it is a reasonable door. As soon as the catalogue is the real one — ten references — the published figure is around €190. Twenty are at about €250. A hundred, at about €750. It is a tariff that grows with use, consistent with team software, and expensive if the only thing you need is the legal QR.

€50 plus VAT does not include Bottlebooks’ distributor network. It includes the e-label: ingredients, nutrition, languages, and a code that is updated without reprinting. Comparing the two tools as if they were the same product is unfair to both. Comparing the price of the e-label, which is what this series does, is fair, as long as we say what else is in the German box.

If you already have the Bottlebooks QR

The printed code decides. If it is dynamic, it can be left pointing at another record. We are Vinoveo: you send us the photo or the scan, we check it at no charge and, if it is dynamic and redirects, within 24 hours it opens your e-label here. Migration is free, and it avoids a reprint, only in that case. If it is static, the bottles already out stay as they are and the next run carries the new QR. It then has to be reprinted. You do not have to fall out with the previous provider to know that. The detail is on the migration.

When to choose each one

Choose Bottlebooks if you already load there the sheets your importers see and the e-label is an add-on to that flow. Paying €190 or €400 can be the cost of not duplicating data in two places. The three e-labels at no cost are for seeing the system, not for deciding the whole year.

Choose Vinoveo if the obligation in front of you is Regulation (EU) 2021/2117 and not a catalogue for distribution. The price does not rise with reference number 11 or with number 80. Support is in Spanish.

An honest reading of the numbers

We do not say that Bottlebooks complies worse with the rules, or that its team in Germany handles a Spanish winery badly. We say that the ladder published in November 2026 and the flat subscription do not cost the same, and that part of what they sell is not in our box. Someone who needs both things can end up with both invoices. Someone who only needs the e-label does not.

More tools are in the 2026 alternatives. To look at a QR, sign in or write to [email protected].

Questions that are worth more than the ladder

Before you compare €190 with €50, ask what is in the box. If Bottlebooks saves you typing the sheet again for each importer, that saving is not in our subscription and we are not going to pretend it is. If you only use the e-label and you do not open the rest of the product, you are paying a ladder for a flat function. The three records at no cost are for seeing that, not for closing the year.

Also ask whether a new vintage consumes a slot of the 10, the 20, or the 35. With us it does not consume quota. Ask how long the URL lives if you do not renew. A wine laid down for keeping cannot be left without a page at fourteen months. We keep it while the subscription continues. And ask the language of the support if the person who calls does not work in German or in English. Ours is Spanish, by email and on WhatsApp.

Once that is done, the figure reads itself. About €750 for 100 e-labels is a large-catalogue budget inside their ladder. €50 plus VAT is the same catalogue, without the network of sheets for distributors. Anyone who needs the network should pay for it where it is. Anyone who does not has no reason to fund it.

The numbers are those published in November 2026, excluding VAT, and they can change. Bottlebooks’ page prevails over this paragraph.