Vinoveo vs e-label.eu: when €0 works out better, and when it does not

e-label.eu is the service from IMERO, in Germany. On the tariff we consulted in November 2026 there is a step that is worth saying out loud: three e-labels cost €0. Five new e-labels a year cost €90. Fifteen new ones a year cost €130. The public page is at en.e-label.eu. The figures are excluding VAT and can change.

We do not compete with that zero. We are a subscription of €50 a year plus VAT, with unlimited dynamic QR codes, 24 EU languages, and support in Spanish and on WhatsApp. Migration is not charged if the code you already have is dynamic and can be redirected. It is then done within 24 hours. If the QR is static, it has to be reprinted. For a winery of three wines that is not going to widen the catalogue, e-label.eu can be cheaper. Writing the opposite would be advertising, not a comparison.

How their tariff is built

The detail that weighs most, besides the price, is the retention. In the information we consulted, the e-labels are kept for 10 years after cancellation. That is not a defect or a virtue on its own. It is a clause. For a winery that wants to switch the service off and forget about it, ten years of live records can be a reassurance (the bottles left in the channel still open something) or a commitment that has to be read before you sign. We do not interpret IMERO’s contract beyond what it publishes. If the wording they have sent you says something else, that wording prevails.

The quota speaks of new e-labels per year, not of an unlimited drawer. Five new ones at €90 and fifteen at €130 are low amounts if the catalogue is stable. As soon as each vintage, each parcel, or each disgorgement counts as a new record, the quota is spent even if the winery is small.

What Vinoveo does in that same situation

With three quiet wines, €50 plus VAT is more than €0. We do not disguise that. In return, the plan does not open a band when you add the fourth, the tenth, or number thirty. The QR codes are dynamic: you correct a figure and the printed code still works. The records can go in the 24 official languages. Support is in Spanish.

If you are already on e-label.eu and you want to move, the path is the usual one. You send us a photo or a scan. We check whether the QR is dynamic. If it can be redirected, within 24 hours it points to the record on Vinoveo and that migration is not charged. It is free, and it is without a reprint, only in that case. If it is static, the bottles already printed stay where they are and the next run carries the new code. The migration page explains it without decoration.

When to choose each one

Choose e-label.eu if you have up to three references, you do not expect to grow, and the zero cost matters more to you than the language of the support or a cap you are not going to touch. It is an honest option for that size. The €90 or €130 can also win the sum if the number of new records per year fits in five or in fifteen and you do not want to pay an unlimited subscription you are not going to use.

Choose Vinoveo if the catalogue moves, if you export and you need languages, or if you prefer a single price and someone on the other end of WhatsApp in Spanish. We are not the German alternative and we do not promise their ten-year clause. Our record stays online while the subscription is active.

How to read the figure

The €0, €90, and €130 are those of November 2026, excluding VAT, taken from their site. Vinoveo’s €50 is plus VAT. We do not add discounts that are not on the page. We do not say that IMERO is worse, or that its record stops complying with Regulation (EU) 2021/2117. We say that the entry price and the cap are not the same product.

What we would ask before signing up on the no-cost band

Are the three e-labels at €0 three wines for ever, or three registrations that get used up? Does a sugar correction spend quota? Does the ten-year retention oblige you to anything more than leaving the record online? Those three questions change the meaning of “free”. With us there is no band at zero. There is €50 a year plus VAT from the first wine, and in return we do not count the registrations. If IMERO’s answer fits a winery of three stable references, the zero is a good decision and we do not need to argue you out of it.

If the answer is that each vintage spends one of the five or of the fifteen, do the sum over three years, not one. €90 or €130 repeated, plus the time spent watching the quota, comes close to or passes an unlimited subscription. And if you also sell in France or in Germany, add the language. The 24 official languages are included with us, with no published extra. We do not claim that e-label.eu charges for translation. We claim that you have to look at it on their page of the day, not in this note.

We continue in the 2026 alternatives. The QR is looked at from the sign-in or at [email protected].